Fremont, CA. – October 12, 2007 – Lite-On IT, a world leader of optical storage solutions for PCs, is introducing its first digital photo frame under its new consumer brand name cenOmax.  The company announced it will introduce additional IT and consumer electronics products under the cenOmax brand in the coming months.  The company made the conscious decision to devote its Lite-On brand exclusively for its line of Optical Disk Drives (ODD) and enter the consumers market with a new brand to focus on product offerings for the consumer electronics marketplace.

“The Lite-On brand is well known and respected in the computer and ODD markets,” says Christine Hsing, Marketing Manager at Lite-On IT.  “Because specific and different marketing strategies are needed for the CE market, we decided to offer these products under a new brand to minimize confusion over what the Lite-On brand represents.  But consumers can be rest assured that we will continue to provide the same quality products and service under this new brand, cenOmax.” Ms. Hsing added.

The cenOmax F7024B 7-inch digital photo frame is a beautifully designed digital photo frame with photo, video, and audio playback features that makes it the ideal photo sharing product anywhere such as at home, office, or college dorms just to name a few.

The F7024B includes four (4) interchangeable frame inserts to match the style and décor of any room, and allow users to create personalized creative photo displays that match any occasion, holidays, and even any season of the year.  It incorporates the Auto Rotate feature which automatically rotates images for proper viewing, whether the frame is positioned vertically or horizontally.  The built-in alarm clock and calendar option makes it an ideal companion for students and executives. 

The F7024B is compatible to memory cards used by most major Digital Camera brands in the market. It comes with a 5 in 1 reader that includes SD/MMC/MS/xD/CF memory card formats. It also supports all major video formats and will automatically play MP3 audio files saved in your memory card through its built-in speakers allowing you to enjoy music while viewing a slideshow of your pictures.

The F7024B 7-inch digital photo frame will be available at retail outlets nationwide in October at a suggested retail price of $89.99.

About cenOmax:
cenOmax is a brand owned and distributed by Lite-On IT Corporation. Lite-On IT Corporation is well known for its ODD products. For more information check www.cenomax.com.