Compact and Portability Make Viewing
High-Definition Movies Possible Everywhere You Go

Las Vegas, NV – January 7, 2008 – Philips & Lite-On Digital Solutions (PLDS) USA, is introducing its first external BD-ROM (Blu-ray Disc Reader) drive to the market.  The Lite-On DX-4O1S allows users to take their BD-ROM everywhere they go and playback high-definition movies and other content from any PC using a USB 2.0 connection for high quality viewing.  The DX-4O1S Blu-ray BD-ROM drive will be available at retail outlets in late January with an affordable suggested list price of $299.99.

“Portability is an important feature for many consumers who want access to video content everywhere they go,” says Christine Hsing, Marketing Manager at PLDS.  “The new Lite-On external BD-ROM gives them a convenient way to playback their Blu-ray discs, DVDs, and CDs on different PCs.  A standard USB cable is all they need to connect to virtually any PC in the world,” Ms. Hsing added.

The DX-4O1S BD-ROM retail pack comes with an extra silver bezel to match some computers, as well as the latest Cyberlink Power DVD software for playback of Blu-ray disc media, DVD, or CD multi-media content.

The Lite-On DX-4O1S external BD-ROM can also be used as a universal playback device.  It can read virtually every format available including BD-R/RE/ROM, Single-layer or Double-layer media at 4X maximum. Single Layer DVD ±R or DVD-ROM can be read at 12X max, while Double Layer DVD±R and Single Layer DVD±RW can be read at 8X max. CD-R/RW/ROM has a maximum read speed of 32X.

About PLDS
PLDS (Philips & Lite-On Digital Solutions) is a joint venture between Royal Philips Electronics and Lite-On IT Corporation that is responsible for the sales and marketing of Lite-On branded Optical Disc Drive (ODD) business. The combination of a strong R&D focus and access to enormous production capacity makes PLDS an industry leading company. PLDS is dedicated to excellence and devote best efforts to further expand innovative quality product offerings for the PC industry and strengthen its top global position in the ODD industry.

Fremont, CA. November 27, 2007 – Philips & Lite-On Digital Solutions (PLDS) USA, world leaders in optical storage solutions, announced today it has redesigned the exterior of its best-selling EZ-DUB optical drive to create a compact, more elegant appearance while maintaining all the features and functions that have made it a favorite among consumers and business professionals alike.

The new Lite-On DX-20A4PU EZ-DUB model distinguishes itself from other DVD writers with two new, and very distinct, “touch sensitive” buttons on the top of the unit marked “DUB” and “FILE.”  These buttons, which glow a neon blue when in operation, can be used as shortcuts to the most commonly used functions with most optical drives: DUB for duplicating a disc and FILE for backing up files from a computer.

“The new EZ-DUB is still the easiest way users can quickly duplicate discs or backup computer files but its elegant exterior also adds to the overall décor of an office or workstation,” says Christine Hsing, marketing manager at PLDS.  “Functionally, the EZ-DUB drive uses SmartWrite technology to optimize write speed and disc quality for added time-saving operation.”

By following a few simple steps, users can make a duplicate disc or copy computer files to CDs or DVDs with greater ease and in less time.  The new, high capacity / performance Re-Writable DVD Dual (+/-) format drive offers up to 8.5GB in Double-Layer capacity, adding ample and cost-effective storage to its fast and easy-to-use functions.  In addition, the EZ-DUB DX-20A4PU provides a 20X DVD write speed and has a power-switch in the rear of the drive so users can turn off the drive when not in use.  And with the use of the included stand, the drive can be mounted vertically to conserve space.

About PLDS
PLDS (Philips & Lite-On Digital Solutions) is a joint venture between Royal Philips Electronics and Lite-On IT Corporation that is responsible for the sales and marketing of Lite-On branded Optical Disc Drive (ODD) business. The combination of a strong R&D focus and access to enormous production capacity makes PLDS an industry leading company. PLDS is dedicated to excellence and devote best efforts to further expand innovative quality product offerings for the PC industry and strengthen its top global position in the ODD industry.

Fremont, CA. – November 13, 2007 – Philips & Lite-On Digital Solutions (PLDS) USA, proudly introduces its first internal BD-ROM (Blu-ray Disc Reader) drive to the market.  The new Lite-On DH-4O1S is the perfect all-in-one disc reading device for most popular media formats including Blu-ray Disc, DVD and CD discs.  The DH-4O1S Blu-ray BD-ROM drive will be available at retail outlets in late November with an affordable suggested list price of $199.99.

“With the increasing availability of Blu-ray Disc movies and other video content, consumers now have an affordable way to view the brilliant picture quality Blu-ray technology offers right on their personal computers,” says Christine Hsing, Marketing Manager at PLDS.  “Beyond that, the BD-ROM can serve as a playback device to their HD TVs by connecting an HDMI cable from the PC to the TV.  This would save consumers hundreds of dollars on the purchase of a standalone Blu-ray player solely for that purpose,” Ms. Hsing added.

The DH-4O1S BD-ROM retail pack comes with an extra silver bezel to match some computers, and a SATA cable for easy connection.  Also included in the package is the latest Cyberlink Power DVD software for playback of Blu-ray disc media, DVD, or CD multi-media content.

The drive's Serial ATA (SATA) interface eliminates potential information and performance “bottlenecking” by offering at least 150 MB/s information transfer rate.  It reads BD-R/RE/ROM, Single-layer or Double-layer media at 4X maximum. Single Layer DVD ±R or DVD-ROM can be read at 12X max, while Double Layer DVD±R and Single Layer DVD±RW can be read at 8X max. CD-R/RW/ROM has a maximum read speed of 32X.

About PLDS
PLDS (Philips & Lite-On Digital Solutions) is a joint venture between Royal Philips Electronics and Lite-On IT Corporation that is responsible for the sales and marketing of Lite-On branded Optical Disc Drive (ODD) business. The combination of a strong R&D focus and access to enormous production capacity makes PLDS an industry leading company. PLDS is dedicated to excellence and devote best efforts to further expand innovative quality product offerings for the PC industry and strengthen its top global position in the ODD industry.

Fremont, CA. – October 12, 2007 – Lite-On IT, a world leader of optical storage solutions for PCs, is introducing its first digital photo frame under its new consumer brand name cenOmax.  The company announced it will introduce additional IT and consumer electronics products under the cenOmax brand in the coming months.  The company made the conscious decision to devote its Lite-On brand exclusively for its line of Optical Disk Drives (ODD) and enter the consumers market with a new brand to focus on product offerings for the consumer electronics marketplace.

“The Lite-On brand is well known and respected in the computer and ODD markets,” says Christine Hsing, Marketing Manager at Lite-On IT.  “Because specific and different marketing strategies are needed for the CE market, we decided to offer these products under a new brand to minimize confusion over what the Lite-On brand represents.  But consumers can be rest assured that we will continue to provide the same quality products and service under this new brand, cenOmax.” Ms. Hsing added.

The cenOmax F7024B 7-inch digital photo frame is a beautifully designed digital photo frame with photo, video, and audio playback features that makes it the ideal photo sharing product anywhere such as at home, office, or college dorms just to name a few.

The F7024B includes four (4) interchangeable frame inserts to match the style and décor of any room, and allow users to create personalized creative photo displays that match any occasion, holidays, and even any season of the year.  It incorporates the Auto Rotate feature which automatically rotates images for proper viewing, whether the frame is positioned vertically or horizontally.  The built-in alarm clock and calendar option makes it an ideal companion for students and executives. 

The F7024B is compatible to memory cards used by most major Digital Camera brands in the market. It comes with a 5 in 1 reader that includes SD/MMC/MS/xD/CF memory card formats. It also supports all major video formats and will automatically play MP3 audio files saved in your memory card through its built-in speakers allowing you to enjoy music while viewing a slideshow of your pictures.

The F7024B 7-inch digital photo frame will be available at retail outlets nationwide in October at a suggested retail price of $89.99.

About cenOmax:
cenOmax is a brand owned and distributed by Lite-On IT Corporation. Lite-On IT Corporation is well known for its ODD products. For more information check www.cenomax.com.

Fremont, CA. – October 18, 2007 – Philips & Lite-On Digital Solutions (PLDS), the joint venture between Philips and Lite-On that is responsible for the Lite-On branded Optical Disc Drive (ODD) business, expands its 20X DVD writer portfolio with an external drive that incorporates LightScribe, a disc labeling technology, and patented SmartWrite feature. This sleek and attractive external design is based entirely on Lite-On’s award-winning Blu-ray triple writer which recently won the prestigious RedDot Design Award in Europe.

The new DX-20A3H 20X external writer with USB connection is designed for true power users who not only care about speed but the quality and functions of the drive. The DX-20A3H delivers a maximum write speed of 20X on select DVD±R media, one of the fastest write speeds available on the market.

The new 20x optical drive features “SmartWrite”, is a self-learning mechanism that automatically detects and decides the optimal “write strategy” for each DVD±R recordable media. The phrase “write strategy” refers to the precise combination of optimum write power and recording speed to produce the highest quality recording in the fastest time allowable, based on the media used in the process.  The drive not only determines the best write speed strategy automatically, it also memorizes the writing strategy for every single type of media previously used for a faster, better quality DVD recording experience.

In addition, the DX-20A3H includes the latest version of LightScribe labeling technology which allows users to silkscreen any type of artwork right onto the surface of the LightScribe-supported CD or DVD.  Users simply burn content data as always onto any LightScribe-compatible media, flip the disc over, reinsert it into the drive and burn a beautiful label based on personal artwork, text or photographs.  The new LightScribe software completely eliminates the need for printers, permanent markers or adhesive labels and provides a clean, professional appearance that adds to the final touch to your perfect creation.

Adding to the convenience and creative control of the LightScribe feature, the new DX-20A3H DVD burner features “Super AllWrite” technology that gives consumers the ability of read, write and re-write any disc format on the market, including DVD-RAM and Double-Layer DVD±R format discs.  The ability to write to virtually any CD or DVD media gives consumers the added option of selecting media based on individual preference -- price, capacity, or brand – with the comfort of knowing that the media will work flawlessly with the unit.

The drive writes and re-writes to DVD-RAM discs at an optimum speed of 12X.  The unit’s Double Layer disc capability allows writing at a write speed of 8X.  It also supports 8X DVD+RW and 6X DVD-RW Rewriting; 16X max DVD-Reading; and 48X CD-R Writing, 32X CD-RW Rewriting, and 48X max. CD-Reading.

The Lite-On DX-20A3H external DVD Writer will be available end of October at authorized LiteOn retail outlets nationwide.

About PLDS & Lite-On:
PLDS (Philips & Lite-On Digital Solutions) is a joint venture between Royal Philips Electronics and Lite-On IT Corporation, established in 2007. PLDS is responsible for the sales and marketing of Optical Disc Drives (ODD). By combining strong R&D from Philips and Lite-On IT’s massive production capacity, PLDS will continue to provide innovative quality products and exceptional services to customers in Northern and Latin America.