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PRESS RELEASE - June 8th, 2010

Lite-On Introduces New iHBS112 - 12X Blu-ray Disc Writer

with 3D Playback

The affordable iHBS112 provides fast BD writing and upconverts standard DVD to 3D

 



Fremont, CA – June 8, 2010 – Lite-On (www.liteonit.com), a global leader of optical storage solutions, proudly announces its 12X Blu-ray Disc (BD) writer, the iHBS112. Featuring write speeds of up to 12X, which is currently the fastest available write speed in the market, the iHBS112 supports high-definition 3D playback, allowing you to experience spectacular visual effects in 3D.

 

The iHBS112 is bundled with Cyberlink software suite, which includes the PowerDVD utility that can convert 2D content to simulate 3D, as well as up-scale standard-definition to high-definition viewing. Now, you can easily convert your favorite DVD movies into a 3D experience and enjoy 3D movies from your PC. 

 

“This is really a multi-functional solution for our users,” said Christine Hsing, Marketing Manager at PLDS. “Undoubtedly, 3D entertainment has fast become a hot trend and we’re glad to be offering such a simple and affordable solution for our users. This drive also outperforms when it comes to storage, offering 50GB over the typical DVD storage of only 8.5GB.”

 

Designed using a short-loader mechanism for better airflow, the iHBS112 is well-suited for today’s mini desktop PCs – especially for storage. Utilizing Blu-ray disc capacity, the drive easily allows you to record videos, pictures, or data files onto a 50GB double layer BD-R disc or 25GB single layer BD-R disc.


The iHBS112 is a feature-rich BD writer equipped with Lite-On’s own patented SmartWrite and SmartX technology.  SmartWrite can set the optimum speed of operation, enabling users to “burn and work”, running other applications while making a BD, DVD or CD with a minimum risk of failed burns, or creating “coasters”. SmartX can automatically adjust data extraction speed, such as decreasing the reading speed to reduce acoustic noise and anti-vibration, and provides smooth and quiet playback.


The BD writer is capable of recording and playing back today’s most popular media formats including Blu-ray, DVD, and CD. It has a write speed of up to 12X on a BD-R SL, 8X on BD-R DL,  and read speeds of 8X on BD-ROM, BD-R, BD-RE SL, 6X on BD-RE DL media, and supports DVD±R media at 16X.

 

The iHBS112 incorporates Serial ATA interface for better performance and versatility. It comes in bulk packaging with Cyberlink software suite, with an MSRP of $149.99.

 

The retail version of this drive – the iHBS212 – will be available at the end of June 2010, with an MSRP $189.99. It features PowerDVD and LightScribe direct disc labeling technology, which allows you to burn a label on the CD or DVD without any marker or paper labels. Simply burn data on the LightScribe disc, flip the disc over, and reinsert it into the drive and burn label.

 

For further information, please contact Lite-On authorized distributor, reseller or retailer, or visit www.liteonit.com.

 

About PLDS
PLDS (Philips & Lite-On Digital Solutions) is a joint venture between Royal Philips Electronics and Lite-On IT Corporation that is responsible for the sales and marketing of Lite-On branded Optical Disc Drive (ODD) business. The combination of a strong R&D focus and access to enormous production capacity makes PLDS an industry leading company. PLDS is dedicated to excellence and devote best efforts to further expand innovative quality product offerings for the PC industry and strengthen its top global position in the ODD industry.