Fremont, CA – June 2, 2009 – Lite-On (www.liteonit.com), a global leader of optical storage solutions, announces the iHOS104, a new low-cost 4X Internal BD-ROM drive that comes standard with CyberLink’s TrueTheater™ HD software.

Providing users the latest in high-quality movie playback, CyberLink’s TrueTheater™ HD technology turns standard content into HD-quality images. At a cost significantly under $100, the iHOS104 is an affordable and convenient way for consumers to enhance their movie viewing.

“We’re dedicated to staying on the cutting-edge of technology while offering the latest advances to consumers at an affordable price,” said Christine Hsing, Marketing Manager at PLDS. “Having Cyberlink’s TrueTheater™ HD technology included in the new iHOS104 will make it easy for consumers to upgrade their system and enjoy High-Definition content playback within their budgets.”

CyberLink’s video up-scaling technology can convert video resolution from 480p to 1080p, making standard-definition content played on HD screens appear to be as detailed and sharp as high-resolution video. TrueTheater™ HD is the ideal solution for watching standard DVD videos in full-screen sizes on large displays or via projectors.

The iHOS104 also incorporates the latest industry standard Serial ATA interface which provides better performance and compatibility.  It reads Blu-ray disc media at 4X maximum, DVD media at 8X maximum and CD media at32X maximum. The iHOS104 is now available for $69.99 MSRP and an external model is expected to launch later in the year. For more product information, please visit www.liteonit.com.

About PLDS
PLDS (Philips & Lite-On Digital Solutions) is a joint venture between Royal Philips Electronics and Lite-On IT Corporation that is responsible for the sales and marketing of Lite-On branded Optical Disc Drive (ODD) business. The combination of a strong R&D focus and access to enormous production capacity makes PLDS an industry leading company. PLDS is dedicated to excellence and devote best efforts to further expand innovative quality product offerings for the PC industry and strengthen its top global position in the ODD industry.